Flora Gorgeous Gardenia - Gucci, Eau de parfum, Women, Spray Escape to a fantasy world of joy with Gucci Flora. A floral signature for all women who are free-spirited and full of positive energy. The perfume is designed around the flower of Gardenia, admired since time immemorial for its splendor, it would have been used in elixirs and magic potions. Inspired by this legend and the idea of its mystical power, the beautiful note of white Gardenia is associated with an absolute solar jasmine grandiflorum. This delicious potion of joy opens with a sparkling pear flower chord and develops in a delicate trail of brown sugar. It is contained in a new bottle stretched pink lacquered glass and topped with a shiny golden cap, which make it a precious object. The Flora motif, characteristic of the Maison, is reimagined in a design inspired by the vision of Alessandro Michele. An essential part of the Gucci identity, the motif is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966. Directed and filmed by artist Petra Collins, with lead actress, pioneer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a sweet pink world, inspired by Japanese anime and filled with pop culture, where abundance is the order of the day. In the Flora Gorgeous Gardenia campaign, the challenge was to mean a flowery universe in an unexpected way. Miley Cyrus is the source of inspiration, an artist with a rock'n'roll and eclectic in mind... After all, why wouldn’t the rock'n'roll attitude be compatible with Flora’s flowery world?” - Alessandro Michele.
Flora Gorgeous Gardenia - Gucci, Eau de parfum, Women, Spray
Escape to a fantasy world of joy with Gucci Flora. A floral signature for all women who are free-spirited and full of positive energy.
The perfume is designed around the flower of Gardenia, admired since time immemorial for its splendor, it would have been used in elixirs and magic potions.
Inspired by this legend and the idea of its mystical power, the beautiful note of white Gardenia is associated with an absolute solar jasmine grandiflorum.
This delicious potion of joy opens with a sparkling pear flower chord and develops in a delicate trail of brown sugar.
It is contained in a new bottle stretched pink lacquered glass and topped with a shiny golden cap, which make it a precious object.
The Flora motif, characteristic of the Maison, is reimagined in a design inspired by the vision of Alessandro Michele. An essential part of the Gucci identity, the motif is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.
Directed and filmed by artist Petra Collins, with lead actress, pioneer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a sweet pink world, inspired by Japanese anime and filled with pop culture, where abundance is the order of the day.
In the Flora Gorgeous Gardenia campaign, the challenge was to mean a flowery universe in an unexpected way. Miley Cyrus is the source of inspiration, an artist with a rock'n'roll and eclectic in mind... After all, why wouldn’t the rock'n'roll attitude be compatible with Flora’s flowery world?”
- Alessandro Michele.